B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, as well as other facts concerning modern-day B2B advertising and marketing. We go over exactly how the buying trip is now totally fragmented and the manner in which neighborhood building can aid marketing professionals retake… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other realities regarding modern B2B marketing. We go over just how the purchasing journey is now totally fragmented and also the manner in which neighborhood structure can aid marketing professionals retake co… Read More